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FMCG ad volumes show record growth amid pandemic threat

In a piece of good news for the television industry amid these pandemic times, ad volumes for the FMCG sector in April witnessed a record growth, said Broadcast Audiences Research Council (BARC). According to BARC data released on Thursday, ad volumes for FMCG grew by 166 per cent and 42 per cent compared to 2020 and 2019 respectively. In April 2021, ad volumes for the

TV ad volumes rise 39% in Jan-April; coming months likely to be challenging

Advertising volumes on television between January and April this year surged to 39 per cent, a multi-year high, versus the same period in 2020, the Broadcast Audience Research Council of India (BARC) said. The trend is in line with what has been visible since the unlock phase began last year, when pent-up demand began pushing up ad volumes on TV. However, advertising experts said the year-ago period, especially April, was constrained by the nationwide lockdown, and warned that the coming months could be challenging owing to the second Covid-19 wave. BARC said television continued to be resilient even during tough times. “Advertisers continue to rely on television to reach out to the right audience in spite of Covid-19 limitations and lockdowns in various parts of the country,” Aaditya Pathak, head, client partnership and revenue function, BARC India, said.

Television ad volumes of H2 2020 grew 34% over H1 2020: BARC

HUL was the biggest advertiser followed by the Reckitt Benckiser Group TV advertising saw a good revival in H2 2020. Hindustan Unilever was the biggest advertiser in 2020 with a 30% growth in ad volumes over 2019, followed by the Reckitt Benckiser Group, with their ad volumes growing by 37% in 2020 over 2019.In a challenging year for India and the world, television ad volumes in the second half of 2020 saw a substantial increase. According to BARC, Hindustan Unilever was the biggest advertiser in 2020 with a 30% growth in ad volumes over 2019, followed by the Reckitt Benckiser Group, with their ad volumes growing by 37% in 2020 over 2019. “Television continues to be the screen of the household and the most important medium for all the major advertisers to reach their audience pre-pandemic and post lockdown too. Return of originals along with the festive season and live sporting events boosted the ad volumes, taking the overall growth in ad volumes to 34% as compared to H1,

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