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In a piece of good news for the television industry amid these pandemic times, ad volumes for the FMCG sector in April witnessed a record growth, said Broadcast Audiences Research Council (BARC). According to BARC data released on Thursday, ad volumes for FMCG grew by 166 per cent and 42 per cent compared to 2020 and 2019 respectively. In April 2021, ad volumes for the

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