Amazon Brand Advertising is Booming: Pacvue Report Reveals 41% Increase in Sponsored Product Spend and 89% Increase in Sponsored Brand Spend Year-over-Year
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Advertisers are spending more on Amazon to reach online shoppers, despite a modest decrease in ROAS and little change in ad efficiency metrics such as CPA and CPC As more consumers shop online throughout 2021, we will likely see an even higher ad spend on Amazon,” said Melissa Burdick, President of Pacvue SEATTLE (PRWEB) April 22, 2021
Pacvue, a leading enterprise platform for brands, sellers, and agencies to manage online retail advertising, today announced the release of their 2021 Q1 CPC Report showcasing insights and growth around Amazon Advertising. The report found that Sponsored Product spending increased by 41% and Sponsored Brand spending increased by 89% year-over-year representing a 59% increase in average daily spend year-over-ye