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By Alex Druce US pop culture blog Barstool Sports has roped in buy now, pay later firm Sezzle to help it target the media and shopping habits of Millennials and Gen Z. The ASX-listed payments firm last night announced a deal with the $US450 million Barstool Sports that will see it become the network’s buy now, pay later partner and preferred payment option. Sezzle has a strong connection to younger consumers, says Barstool Sports. Credit:Glenn Hunt Sezzle will also undertake marketing promotions to Barstool’s audience, which includes sponsorships of Barstool’s franchise shows such as Chicks in the Office, Splittin Chiclets, Fore Play, and KFC Radio.

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