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With compact SUV sales in Europe down 37% through October, Hyundai’s Tucson nameplate has been overtaken by the Kona as the brand’s best-selling model on the Old Continent.
However, according to Hyundai Italy boss Andrea Crespi, this is only temporary as the latest-gen Tucson “will be back as Hyundai’s top-seller,” he told Autonews Europe. Europe’s best-selling compact crossovers are the VW Tiguan, Nissan Qashqai and Peugeot 3008.
Crespi added that Hyundai hopes to sell 15,000 Tucsons in Italy alone come 2021, of which 7,000 should be hybrids and 1,500 plug-in hybrids – the PHEV model will arrive in Europe in February.
This latest generation model has a lot going for it, starting with the bold exterior design featuring angular sheet metal, but also flared fenders and a complex grille design. Some of these styling cues are even considered “a no-go at design schools,” said chief designer SangYup Lee, while referring to the crossover’s triangular shapes and crissc
Hyundai counts on new Tucson to become its Europe top-seller
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The redesign of the Hyundai Tucson introduces bold exterior styling with angular sheet metal, fender flares and an intricate grille accentuated by daytime running lights that jut from the center like a pair of wings.
Hyundai Europe expects the new-generation Tucson bold design and wide range of electrified powertrains to help it regain its place as the Korean automaker s best-seller in the region. The Tucson will be back as Hyundai s top-seller, Andrea Crespi, head of Hyundai s operations in Italy, told
Automotive News Europe.
The compact SUV s European sales have dropped by 37 percent through October to 75,011 because of the pandemic and the changeover to the new model. That has dropped the Tucson to second place behind the Kona small crossover, which increased sales by 11 percent to 98,866, according to figures from JATO Dynamics.