Incentive Games forms new FTP alliance with FSB Share
FSB Technology of its free-to-play (FTP) betting-related games content.
Under terms of the arrangement, sportsbook platform provider FSB will promote Incentive Games FTP suite to new and existing partners, helping them optimise their customer acquisition channels and marketing campaigns.
FSB has backed betting innovation studio Incentive Games as its FTP suite has proved popular with players and benefitted partners with lower marketing costs across competitive marketplaces.
Glenn Elliott, COO of FSB Technology “We have been incredibly impressed with Incentive Games and its suite of free to play and pay to play games which will have strong appeal among our operator partners in core global markets. They also add value to the FSB platform, allowing us to offer operators an even wider range of quality, proven content.”