Beer giant Asahi into coffee with Allpress buy
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Japanese beverages giant Asahi, which paid $16 billion for the Carlton & United Beverages beer business last year, has made its first foray into coffee with the acquisition of Australasian brand Allpress.
Group chief executive of Asahi Beverages Robert Iervasi said the expansion into coffee would fill a gap in the group’s portfolio of non-alcoholic drinks, which includes the Schweppes soft drinks brands.
Robert Iervasi, group CEO of Asahi Beverages, says, “Our intention is to run the Allpress operations as a stand-alone operation.”
But Allpress, which has been sold for an undisclosed price by three New Zealand shareholders who had run a sale process for the business as they headed towards the end of their careers, won’t be meshed in with the other products.
Asahi Beverages enters coffee market with Allpress Espresso acquisition
29 Apr, 2021 09:00 PM
4 minutes to read
Allpress founder Michael Allpress, Asahi Beverages chief executive Andrew Campbell and Allpress chief executive Vaughan Magnusson. Photo / Supplied
Allpress founder Michael Allpress, Asahi Beverages chief executive Andrew Campbell and Allpress chief executive Vaughan Magnusson. Photo / Supplied
Aimee Shaw is a business reporter focusing on retail, small businessaimee.shaw@nzherald.co.nz@AceeyShaw
Kiwi coffee pioneer Allpress Espresso, which started back in 1989, has been sold to Japanese beverage giant Asahi for an undisclosed sum. The 32-year-old business was founded by Michael Allpress with a single standalone coffee
Press Release – Asahi Kiwi premium fresh coffee business Allpress is set to continue its global expansion after being purchased by Oceanias leading beverages company Asahi Beverages. The move will accelerate the growth of the homegrown success story, which will remain …
Kiwi premium fresh coffee business Allpress is set to continue its global expansion after being purchased by Oceania’s leading beverages company Asahi Beverages.
The move will accelerate the growth of the homegrown success story, which will remain headquartered in Auckland. The purchase also marks Asahi Beverages’ entry into New Zealand’s $200 million fresh coffee market as it expands its portfolio to meet the needs of more consumers as well as strengthening its offering to cafes, restaurants, licensed venues, and grocery stores.
The Media Store appoints Aliya Hasan as head of strategy
March 11, 2021 10:16
Hasan joins The Media Store from a strategy consulting role at Havas Melbourne.
Aliya Hasan
Hasan has also previously worked at House of Brand Group as managing director, Vizeum as national head of strategy and UM as strategy director. Her experience as a strategist totals more than 15 years.
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Hasan has worked with clients including the AFL, Asahi Beverages, and BMW.
On her appointment, Hasan said: “It’s evident that the role of media is becoming increasingly important and truly integrated solutions that genuinely motivate and drive demand are going to have to become the norm rather than the exception. To be part of a team that is consistently delivering to this model and the opportunity to evolve our product was, quite frankly, irresistible.”
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