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Can covid growth in e-commerce be sustained? The African digital economy is expected to continue its exponential growth trend, according to the Oxford Business group. The pandemic led to widespread growth in e-commerce in sub-Saharan Africa. This growth offering has changed consumer habits. The coronavirus pandemic triggered an e-commerce boom in sub-Saharan Africa, alongside the rest of the world. With a global recovery under way, questions have been raised on how this growth can be sustained. E-commerce companies and platforms enjoyed a rise in activity and profits, while retailers that had not previously developed their online presence found themselves obliged to do so in order to survive.

Kelaat mgounaSouss massa drâmoSouth africaAmmi mouhNajad hassadNouredine maalikoumPaul asinorIgnatius annorUn capital development fundAssociation of ghanaInternational telecommunication unionAfrica department of public enterprisesOxford businessSaharan africaDevelopment fundExecutive director