Can covid growth in e-commerce be sustained?
The African digital economy is expected to continue its exponential growth trend, according to the Oxford Business group. The pandemic led to widespread growth in e-commerce in sub-Saharan Africa. This growth offering has changed consumer habits.
The coronavirus pandemic triggered an e-commerce boom in sub-Saharan Africa, alongside the rest of the world.
With a global recovery under way, questions have been raised on how this growth can be sustained.
E-commerce companies and platforms enjoyed a rise in activity and profits, while retailers that had not previously developed their online presence found themselves obliged to do so in order to survive.