Nike s first self-lacing Air Jordans just went on sale for R7,000 a pair Dec 30, 2020, 09:50 PM
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The shoes are selling for $500, the equivalent of some R7,000.
Air Jordans have been big this year despite the pandemic, thanks in part to Michael Jordan s ESPN docuseries.
The new self-lacing Air Jordans are finally on sale, in the US for $500 – the equivalent of some R7,000 a pair.
Nike announced the Air Jordan Adapt 11 back in November as an update to the classic shoe on the 25th anniversary of the first Jordan sketches. They re the first in the Jordan brand to include Adapt self-lacing technology, which Nike has been testing since at least 2016, and Chief Design Officer of the Jordan Brand Martin Lotti calls the best of Nike technology.
Wearers control the shoes using the Nike Adapt app Nike
Using the app, the wearer can control the laces and the color of the small lights on the side. Two small buttons on the side of the sneaker can light up Nike
The app can change both the color and the flashing pattern of the lights. Nike says the app will have a Jordan-flavored interface.
With these features, Lotti calls the Jordan 11 Adapt the most personalized Jumpman shoes to date.
Nike is selling the sneakers for $500, hundreds less than the brand s first self-lacing shoes. Air Jordan 11 Adapt. Nike
Nike s first self-lacing pair, the HyperAdapt 1.0, debuted in 2016 for $720. In 2019, the Nike Adapt BB was only $350, but it wasn t part of the popular Jordan brand.