Stuart Wilson is chief executive at Air Group
If I was an outsider looking into the equity release and the later life market, part of me might sometimes wonder what all the fuss is about.
After all, the latest statistics from the Equity Release Council recently revealed total lending figures for 2020 of £3.89bn.
In a broader mortgage market of £230bn of gross lending, plus not far away from £200bn in product transfer activity, you might question as an adviser whether later life lending is a sector I really need to focus on, or indeed delve into.
Now, you might expect me to say this, but the answer is undoubtedly yes, and there are a number of reasons why you should, at the very least, consider your involvement.
Air Group has launched a panel proposition called Air Select.
The service will offer advisers support and resources to help them develop and grow their later life businesses.
It will provide a structured distribution channel for later life advisers, enhancing the options for both existing Air Mortgage Club members and partners looking to enter the sector.
At launch, members will have access to a range of over 200 later life and equity release products from Canada Life, Legal & General Home Finance and more2life.
According to Air Select, the proposition will provide access to a marketing library, sales process document suite and professional development via its training scheme.