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Astec Industries is launching a rebranding initiative to coincide with its business model. The rebrand includes a new logo, color palette, and website.
Carlson Paving, Heatec, RexCon, Roadtec, along with the other companies, will no longer operate as separate subsidiary companies and will all take on the Astec name.
Telsmith, will no longer operate as separate subsidiary companies and will all take on the Astec name. The unification is a significant part of the company s OneASTEC business model including its Simplify, Focus and Grow strategy. We made the decision to unify to make it easier for our dealers and customers to do business with us. By coming together as one organization, we can offer greater customer service and drive innovation, said Barry Ruffalo, president and CEO of Astec Industries, Inc. The rebrand enables us to build our strength together under one common name and purpose. We can better leverage our growth as one Astec team rather than individual brands.