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Spotify Acquires Podcast Preview-Generating Startup Podz
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Spotify has onboarded hit podcast Call Her Daddy in a massive exclusivity deal. Beginning July 21, the sex advice series which is hosted by Alex Cooper will be exclusively available for free on the music streaming service, including new and existing episodes. Variety reports that the multi-year partnership, which sees Call Her Daddy leaving its former home at Barstool Sports, is valued at upwards of $60 million. The Wall Street Journal, which first reported the discussions, pegged the deal at $20 million. (While both tallies are massive, they are less than the $100 million that Spotify paid to exclusively broadcast The Joe Rogan Experience). The deal also calls for additional projects currently in development with Cooper. Spotify has onboarded hit podcast Call Her Daddy in a massive exclusivity deal. Beginning July 21, the sex advice series which is hosted by Alex Cooper will be exclusively available for free on the music streaming service, including new and existing episodes
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The Spotify logo is displayed on a screen on the floor of the New York Stock Exchange (NYSE) in New York, U.S., May 3, 2018. REUTERS/Brendan McDermid/File Photo
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June 15 (Reuters) - Spotify Technology SA (SPOT.N) on Tuesday announced a multi-year deal to stream the popular podcast Call Her Daddy , hosted by Alex Cooper on its audio streaming platform, in its latest exclusive tie-up to keep listeners hooked.
The Swedish company will exclusively stream Call Her Daddy starting July 21, including all back catalogue full-length episodes, future episodes and additional exclusive new projects in development, Spotify said in statement, without disclosing any financial details of the deal.