November 29th 2017 14:16
Celebrity Intelligence this week released a new study, The Age of Social Influence, which includes some interesting findings about the evolution of influencer campaigns.
But let’s look at some of the key findings from the accompanying survey of 270 marketing specialists – some very positive and others, as the headline suggests, showing room for improvement.
Digital influencers in greater demand than celebrities
61% of survey respondents said they have worked with digital influencers in the past 12 months, compared with 57% who have worked with singers or musicians, and half who have worked with TV actors and models.
When asked to pick the type of person suited to campaigns in the near future, digital influencers again came out on top, selected by 44% of respondents.
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The British Fashion Council (BFC) announces today that Clearpay will become the Principal Partner of London Fashion Week, starting from February 2021. This new two-year partnership will champion British fashion, support the UK retail industry and give consumers more access to the designers and brands they love. Known for its exceptional creative talent, from young designers to global luxury brands, London Fashion Week will work with Clearpay, a leader in responsible “Buy Now, Pay Later” payments known as Afterpay outside of the UK, to enable growth for the British fashion industry.
While the retail industry and consumers have been greatly impacted by the global pandemic, consumers have consistently shown strong support for local and small businesses in their communities which has been so critical during these challenging times. Specifically in 2021, Cleapay will partner with the BFC to integrate inclusive shoppable moments and dynamic interactive concepts – b