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British Beauty Council launches national campaign to encourage clients & customers back to hair and beauty
more than 7,300 salons have gone out of business since March 2020
3 million fewer customers in salons since reopening in April 2021
poster and social media campaign aim to bring back the joy of visiting salons
More than 7,000 salons in the UK have gone out of business since March last year following the forced closures in light of the pandemic; the British Beauty Council fears more businesses will suffer the same fate unless people start returning for treatments. While salons were able to reopen on 12 April 2021, they continue to run at 30 per cent less capacity due to Covid restrictions, resulting in more than 3 million fewer appointments than would have been otherwise.