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Beauty brands can t fight racism if they continue working with problematic influencers
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Sephora: What to know about the store s upcoming Spring Savings Event
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(NEW YORK) There’s some breaking news for all the beauty lovers out there.
Sephora is inspiring us all to bloom beautifully into a new season by announcing its annual Spring Savings Event.
This year’s sale will begin April 9 and run through April 19 with deep discounts on most of the retailer’s top brands such as Fenty Beauty, Drunk Elephant, Briogeo, Chanel, Lancôme and many more.
Sephora’s Spring Savings event is exclusively available to all three tiers of the company’s Beauty Insider membership program, which is free to join at anytime.
On April 9, Rouge members will be offered 20% off until April 19. Following, VIB members will receive 15% off starting Tuesday, April 13 through Monday, April 19 and Insiders will receive 10% beginning April 15 until April 19. All tiers must use code OMGSPRING for in-store or online purchases to receive these deals.
PHOTO:
Adobe
Most brands are customer-centric today, and the voice of the customer is the most important voice in the house. That said, obtaining genuine, honest feedback from customers is never easy, and is progressively harder to obtain, especially if the brand is interested in obtaining actionable insights.
In this article, we will look at 5 ways a brand can obtain accurate, honest feedback from its customers, going beyond traditional Voice of Customer metrics for gaining customer insights.
Social Listening Is a Priority
According toresearch from SmartInsights, as of October, 2020, there were 3.96 billion social media users worldwide. AGlobalWebIndex report revealed that from January to March 2020, these users were on social networks (and associated messaging apps) an average of 2 hours and 22 minutes per day. The report also indicated that up to 50% of social media members use social networks to research products and services.
It s meant to be less wasteful than blotting paper since you can wash and reuse it.
Caroline Aghajanian tests the roller to see how well it absorbs oil without ruining her makeup.
Following is a transcript of the video.
Caroline Aghajanian: This is the Revlon oil-absorbing volcanic rock, and I ve seen this all over TikTok, and I wanted to see if it actually works. It has one claim, which is to remove the oil on your face without ruining your makeup.
The texture is quite chalky, and it moves around really easily. Oh. This side is definitely a lot less oily now than this side. There s quite a bit of makeup on the rock itself, and it s a little bit greasier instead of chalkier than what it was before, so I know it definitely removed the oil, and it did remove some makeup, but it didn t ruin the makeup on my face.
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