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Dive Brief: A few months after Sephora and Kohl s announced plans to open Sephora shop-in-shops, the two are providing more details on the assortment offered. The Sephora at Kohl s experience will include more than 125 prestige beauty brands in August, initially available in 200 Kohl s stores and online. The brands span categories including makeup, skincare, hair and fragrance, with 75% of the assortment exclusive to Sephora U.S. and Sephora at Kohl s, according to a company press release. The superstar lineup includes Drybar, The Ordinary, Drunk Elephant, Fenty Beauty, Tatcha, Milk Makeup, Tarte, Too Faced and Anastasia Beverly Hills, among many others. Sephora at Kohl s is set to expand to 850 locations by 2023, with a target of opening 400 in 2022. The experience features Sephora-trained beauty advisors, testing and discovery zones, a rotating assortment, and in-store returns and pickup at Kohl s stores.

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