by Charlie Spargo
Boost Drinks is one of the most successful energy drink brands in the UK, and has continued to see growth throughout 2020.
It recently launched its Choose Now campaign, encompassing a complete brand refresh and a marketing campaign worth £1.2 million spanning TVC, digital, social media and OOH. Adrian Hipkiss is Boost s Marketing Director and a leading figure for the ambitious campaign.
We found out what a working week in Adrian s life looks like.
Monday
Mondays generally start with my alarm waking me up at 6am. I like to get up early and get ahead of the day. I’m not one of these people who can just get out of bed and jump on a call (despite the temptation during lockdown).