Sponsored Content provided by Robert Burrus - Dean , Cameron School of Business - UNC-Wilmington
Dr. Alex Vestal, assistant professor of management at the Cameron School of Business at the University of North Carolina in Wilmington recently had research highlighted by the AACSB. Vestal and co-author Dr. Erwin Danneels, associate professor of management at the Muma College of Business at the University of South Florida, argued that while companies are moving to embrace failure for the sake of learning, this new workplace culture may not have the desired outcome if recovery discussions are not properly structured. “Even though tolerance for failure has been touted as beneficial for innovation by academics and journalists alike, surprisingly there has been no systematic empirical study to support this belief,” Vestal and Danneels state.