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by Stephen Chapman Co-op and Global are to sync an advert live on radio and outdoor media. It’s part of the Co-op’s Christmas advertising campaign, which features 2 brothers doing an acoustic cover of the Oasis b-side, Round Are Way. Inspired by the ad, listeners to The Chris Moyles show on Radio X have been encouraged to enter a sing-along competition to show off their own skills and compete for a cash prize from the Manchester retailer. Today, Global will create a “multi-sensory” advertising experience, by announcing the competition’s winner live on Radio X and simultaneously across 500 digital outdoor sites in Manchester and London.

United kingdomCity ofAlison jonesChris moylesLee mabeyStory labGround areCustomer directorIntegration strategy directorஒன்றுபட்டது கிஂக்டம்நகரம் ஆஃப்அலிசன் ஜோன்ஸ்லீ மாபிகதை ஆய்வகம்சுற்று உள்ளனவாடிக்கையாளர் இயக்குனர்