Week at a glance: IPL 2021 suspended; Sandeep Goyal s plans; BARC under attack, again adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
Be fearless, advises Rediffusion s Diwan Arun Nanda
Be fearless, advises Rediffusion s Diwan Arun Nanda
Legendary adman DIWAN ARUN NANDA talks of stepping back from the day-to-day management of Rediffusion, the agency he had co-founded with Ajit Balakrishnan 48 years ago, his new role going forward, and the one word of advice he has for new Managing Director, Sandeep Goyal
On Sunday, May 2, 2021, news broke that the founders of the advertising agency Rediffusion -
Diwan Arun Nanda and Ajit Balakrishnan â had decided to step back from the day-to-day management of the agency they had launched 48 years ago, handing over the reins to veteran adman and Mogae Media founder Sandeep Goyal, a past President of Rediffusion (1997-2001), who would become Managing Director. While Nanda will stay on as Chairman and mentor, Balakrishnan will focus solely on the digital platform Rediff.com.
This unit will specialise in consumer understanding, consumer behaviour and trend spotting to come up with actionable business intelligence, which can lead to brand solutions
linkedin A day after being taken over by Sandeep Goyal, Rediffusion Brand Solutions has announced the launch of a specialised consumer research and analysis wing called Rediffusion Consumer Lab (Red Lab). This dedicated unit will specialise in consumer understanding, consumer behaviour and trend spotting to help brands with actionable business intelligence. Diwan Arun Nanda, chairman, Rediffusion Group, said, “I have always believed in the power of brands, and brand building is all about looking beyond the short term and focussing on the long term. It involves understanding consumer behaviour and sometimes, even changing consumer habits. That’s possible only through actionable, data-backed intelligence and not loose assumptions and vague gut feelings. And Red Lab will be that voice of wise counsel for our client partners and prospects.
You ll be hearing a lot about Rediffusion & Everest in the next few months:Sandeep Goyal adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.