Sandeep Goyalâs Mogae Media set to acquire Rediffusion
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Goyal was Rediffusionâs president from 1997 to 2001.
Sources have confirmed the development that Sandeep Goyal-owned Mogae Media, an integrated marketing and communications agency is set to acquire Rediffusion, a full-service independent advertising agency and its sibling agency Everest Brand Solutions.
Arun Nanda, Ajit Balkrishnan, and Mohammed Khan had launched Rediffusion in 1973. Khan moved on in 1983 to launch his own agency âEnterpriseâ.
In 1994, agency holding network WPP acquired Rediffusion and merged it with American advertising agency Young & Rubicam (Y&R) to form Rediffusion Y&R.
In 2018, Nanda and Balakrishnan brought back 40 per cent shares held in their agency by Y&R and dentsu to become an independent entity once again.
Breaking News: Sandeep Goyal’s Mogae to acquire Rediffusion India
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Former Rediffusion president Sandeep Goyal to acquire agency | Advertising
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The Hitchhikerâs Guide to Feedback Failures
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Or how to avoid becoming someone who no one wants to show work toâ¦
In my respectably long hike of twenty four years in advertising, I have come across less than a handful of people who knew how to guide someone in turning a nugget of an idea into something spectacular, who could kill an average idea without shattering the fragile morale of a creative-in-the-making, who could reject a strategy and yet send the presenter back doubly charged, raring to return with something greater.
Sadly, the vast majority, who have the exact opposite effect in that much hated event called âreview,â happen to account for 99.99999% of all the people who populate advertising agencies and client offices.