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The Valentineâ
s Day ad by Fortune with Sourav Ganguly talking about heart health flipped the narrative in favour of the brand.
Despite the precautionary layers of checks and approvals, a brand can land itself in a (troll)soup on social media for literally no fault of its own. But what really matters is how it emerges from the muck, unscathed or with as little damage as possible.
Even better, if the brand manages to turn the tables to its own advantage. A recent (but rare) example is that of Fortune, the cooking oil brand from Adani Wilmar.
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The brand was trolled after Sourav Ganguly, the brandâs endorser, suffered a heart attack. The new ad pushes Gamma Oryzanol and heart health conversation to the fore
Indians are looking for Gamma Oryzanol on the internet today (as per Google Trends). Thanks to Fortune cooking oilâs latest print ad featuring Sourav Ganguly. The long format copy presented as a signed letter from the former cricketer himself, is the brandâs come back after a brief stretch of online trolling.
Ganguly, who became Fortuneâs brand ambassador in February last year (2020), recently suffered a heart attack. Prior to this he was seen in an ad for Fortuneâs Rice Bran oil which promotes the oilâs heart health benefits. Fortune faced severe trolling on social media as netizens chose to highlight the irony of the situation and overlooked the fact that the oil was only a healthier lifestyle choice, and not a remedy.
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Look after your neck: Your daily skincare routine doesn t stop at your chin
Increased use of phones and other devices can be hard on your neck’s delicate skin. Rachel Marie Walsh reports on protective care
Dermalogica Model, Dermalogica Neck Fit Contour Serum €85
Sat, 16 Jan, 2021 - 08:00
Rachel Marie Walsh
Preserving your neck is always a beauty priority. The fine skin on your neck and décolletage has less supportive collagen, fewer oil glands and less fatty tissue underneath than skin elsewhere on the body and over much of the face. It often shows signs of gravity and sun damage faster, creating a contrast with the face. Working from home has made another external enemy technology that bit more bothersome. Your laptop may be less ergonomically placed than your computer monitor at the office. Distance from colleagues means more time looking down at phones and tablets.
Choose rice bran oil this time to reduce cholesterol
Choose rice bran oil this time to reduce cholesterol
Looking For A Healthier Oil To Prepare Your Food? Well You Can Go For Rice Bran Oil. Rice Bran Is Often Disposed Off As Waste. It Is The Outer Covering Of Rice. It Contains A Good Amount Of Fats And Is Known For Promoting Cardiovascular Health.
News Nation Bureau | Edited By : Navnidhi Chugh | Updated on: 03 Jun 2017, 07:17:33 PM
New Delhi:
Looking for a healthier oil to prepare your food? Well you can go for Rice Bran oil. Rice bran is often disposed off as waste. It is the outer covering of rice. It contains a good amount of fats and is known for promoting cardiovascular health.