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Burger King is latest to test a rewards program
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Burger King is testing a rewards program Here s why restaurants love them
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Brand has ‘Royal Perks’ underway in Los Angeles, Long Island, Miami, New Jersey and New York City
Burger King is testing its new Royal Perks loyalty rewards program in five U.S. cities Los Angeles, Long Island, Miami, New Jersey and New York City as part its digital platform overhaul, the company said Tuesday.
The burger division of Toronto-based Restaurant Brands International Inc. has been working on its digital platforms since the COVID-19 pandemic began last March.
“It feels like we’ve just accepted what brands have told us is possible with loyalty programs over the years, so as we started working on Royal Perks, it was easy: Let’s do what the others don’t,” said Ellie Doty, chief marketing officer of Burger King North America, in a statement. “To make sure we get it right, we’re testing, learning and solving this year.”
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