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Over the last decade since the government established a rice promotion policy in 2010, locally-owned rice miller and exporter Amru Rice (Cambodia) Co Ltd has become one of the game changers in driving milled-rice exports and transforming the Kingdom into a key rice exporter in the international arena.
Speaking at a February 9 ceremony commemorating the 10th anniversary of the company, its CEO Song Saran said time had seemingly passed in the blink of an eye and that Amru had made decent strides over the years.
“Looking back on the past, there were three things that inspired us to venture into this business. First was the government rice promotion policy introduced in 2009-2010 and second was my family – my retired father was an agronomist and my mother was a local milled-rice seller who inherited the work from her father.
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Cambodia exported 11,200 tonnes of organic milled rice to international markets in 2020, a slight 1.2 per cent increase over 2019, according to the Cambodia Rice Federation (CRF).
Heng Chivoan
CRF: Bumper 2021 for organic rice
Mon, 11 January 2021
Cambodia exported 11,200 tonnes of organic milled rice to international markets in 2020, a slight 1.2 per cent increase over 2019, according to the Cambodia Rice Federation (CRF).
While the milled-rice export sector by and large chalks up 2020’s lacklustre growth performance to the ongoing Covid-19 crisis, the CRF has only strengthened its resolve to ramp up sales of Cambodian milled-rice abroad.
According to the CRF, more than 90 per cent of the exports were shipped to the European market, while “a small amount” went to the US.