Companies and organisations, it seems, have become so entangled in their own internal issues, so beset by invisible red tape, so handicapped by frozen screens, that they ve lost sight of their purpose and culture replaced with a pipeline of .
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By Ian Burrell-07 January 2021 11:09am
The rapid rise in video conferencing is taking its toll on creatives, says branding expert Martin Lindstrom / Adobe Stock
The explosion of video meetings and unique demands of remote working are damaging both the wellbeing of adland’s talent and the creative process they hold dear. So says author and branding expert Martin Lindstrom, who tells Ian Burrell what we should do when creatives have no space to think and ideas are being strangled by corporate culture.
The creative process is being crushed by an avalanche of Zoom conference calls, calendar invites, PowerPoint presentations and remote working.