Monaker Group Partnership Acquires Award Winning Digital TV Technology Provider
published : 30 Apr 2021 at 11:02
Plans to accelerate global expansion of HotPlay ADVERTISING PLATFORM
Monaker Group, Inc. (NASDAQ: MKGI), a technology solutions company, has announced that Reinhart Interactive TV, a Monaker-funded strategic partnership, has acquired a leading and award winning Interactive TV supplier, founded in 2001 by former employees of Philips Media.
One of the key drivers behind Monaker’s entry into the Digital TV space, is the planned integration of HotPlay’s advertising platform with the TV and broadcaster eco-systems.
With this acquisition, Reinhart Interactive TV combined with HotPlay’s offering becomes an ESP (Entertainment Service Provider). HotPlay will now have access to a pipeline of further acquisitions with the potential of 50 million broadband and mobile customers to deliver more relevant, better monetizing ads and coupons.
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The digital switch over being activated in Lagos today means that with just a set-top box, residents of Lagos can now enjoy over 30 digital television services.
“It must be stated that the digitisation of broadcasting brings a whole gamut of opportunities for Nigerians.
“It is perhaps without doubt the fastest and safest way to leapfrog those at the lower rung up the digital divide.
“With this roll-out in Lagos, a projected five million Lagos residents are instantly going to access digital television services not only for broadcasting but with converged opportunities to telecom and other ancillary services,” he said.
Idachaba noted that jobs would also be created for creatives, engineers and technicians.
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Vanguard News
For DSO, a new life in a season of expectations
On
By Okoh Aihe
The thing about the future is that it steals on you like a thief at night and you are hardly prepared. The launch of the second phase of the Digital Switchover, DSO, which looked very far away, is beginning tomorrow from Lagos.
Whether it is the National Broadcasting Commission, NBC, who should be driving it or the Minister through the Ministry of Information and Culture who should have been an invitee to the event, there seems to be some level of readiness and, come tomorrow, even the ordinary local in Lagos will have the rare opportunity to see and enjoy digital TV signals; you know, that kind of technology that makes TV sound and pictures bring to earth the beauty of heaven.