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The Set Collection launches in London LONDON, March 2, 2021 The Set Collection, a new luxury brand representation company of like-minded independent hotels and run by hoteliers for hoteliers, has held its soft rebrand and launch by the Set Hotels in London. The Set Hotels has been capturing the hearts and minds of guests since the Conservatorium in Amsterdam first opened its doors in 2011. By 2018, it had grown to three iconic European hotels with the addition of Café Royal in London and the Lutetia in Paris. The Set Collection has been designed for owners, investors and management teams seeking an alternative to the traditional representation and distribution service. With an agile and flexible business model, The Set Collection provides a tailored solution to supply only the services that hoteliers need, designed to adapt quickly to continually evolving markets conditions and business needs of our member hotels whilst providing a competitive fee structure.

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