The New Retail Reality
The COVID pandemic forever changed shopping as we know it. We’ve seen human behaviors change virtually overnight due to the impact of COVID. In fact, 60 percent of global customers changed their shopping behaviors since the onset of the pandemic.
This simple human shift of being at home vs. being “out” had a ripple effect through nearly every business, across every vertical. Many companies were forced to rethink entire business models, including retailers.
Suddenly technologies that had previously been more nascent in retail became an essential lifeline to the industry’s survival. 3D product catalogs, augmented reality try-ons, personalization with artificial intelligence (AI), grocery shopping all within your email inbox, shoppable video these emerging technologies suddenly became hallmarks of a pandemic shopping experience. Retailers saw firsthand how these tools can inspire audiences and help bring the best of brick-and-mortar online. Consum
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The e-commerce giant and streaming player coordinated more than 100 drone deliveries to veterans and military families, celebs and influencers in 11 countries and 14 markets across the globe. It’s the kind of effort, one that spanned time zones and language barriers, that reflected the globe-trotting revenge mission undertaken by Jordan’s on-screen alter ego, John Kelly, in the adaptation of Tom Clancy’s bestseller.
U.S. retailers scramble to crack the code on livestream shopping events CNBC 4 hrs ago Lauren Thomas
Amid the Covid pandemic-fueled rise in online commerce, retailers from Bloomingdale s to Petco are giving livestream shopping a more serious look in the U.S., along with other innovative tools like shoppable features on social media apps.
These technologies have become increasingly valuable, as retailers look to connect virtually with their customers who are stuck at home and glued to their phones and tablets.
But livestream shopping remains a risky bet for retailers in the U.S., since the technology has yet to stick with American consumers.
Participants who had signed up in advance received a complimentary cocktail and macarons, sent in the mail ahead of the event, to sip and snack on while watching. The first 50 people who bought a pair of Jimmy Choo shoes during or immediately after the event were told they d receive a personalized fashion sketch as a token of appreciation. There was a separate gift basket and Bloomingdale s gift card giveaway for everyone who watched the livestream until the end.
Bloomingdale s has hosted more than 50 shoppable livestreamed events during the Covid pandemic. It s one way it has tried to reach its customers at home, when they haven t been able to visit its brick-and-mortar stores. The streams have ranged from make-up tutorials to cooking lessons to fitness classes to conversations around sustainability in fashion.