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China 23 mins ago Participants who had signed up in advance received a complimentary cocktail and macarons, sent in the mail ahead of the event, to sip and snack on while watching. The first 50 people who bought a pair of Jimmy Choo shoes during or immediately after the event were told they d receive a personalized fashion sketch as a token of appreciation. There was a separate gift basket and Bloomingdale s gift card giveaway for everyone who watched the livestream until the end. Bloomingdale s has hosted more than 50 shoppable livestreamed events during the Covid pandemic. It s one way it has tried to reach its customers at home, when they haven t been able to visit its brick-and-mortar stores. The streams have ranged from make-up tutorials to cooking lessons to fitness classes to conversations around sustainability in fashion.

United statesSingapore generalRebecca minkoffDeborah weinswigCoresight weinswigFrank bermanSandra choiDua lipaAmitaabh malhotraJimmy chooLiyia wuCoresight researchTommy hilfigerCreative director sandra choiChief marketing officer frankBobbi brown