Toast This Morning with a glass of Phillip Schofield s own wine
The talk show host is a knowledgeable wine enthusiast who began collecting wine after he was introduced to the subject by his friend Jason Donovan.
His eco-conscious, Puglian organic Neio di Troia is now available not only in 2.25 litre bag-in-box but also in a new, letter-box friendly flat plastic bottle.
“My mission is to bring premium wines to market that provide wine lovers with more sustainable options when purchasing, without compromising on quality,” he says. “I’m really proud of how my range is developing.”
Amelia Dales, commercial director of award-winning British start-up Garçon Wines, hopes working with Schofield will help educate customers about sustainable wine packaging. “With Phillip’s fantastic wine and far-reaching audience, this launch will allow more consumers to be aware of the impact of wine packaging and to make sustainable choices”
Phillip Schofield launches wine that pops through the letterbox in flatpack bottle
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The Drinks Business
11 December 2020 By Lucy Shaw
TV presenter Phillip Schofield has launched an Italian wine in Garçonâs pioneering flat bottle, making him the first celebrity to adopt the eco-friendly packaging.
Schofieldâs organic Nero di Troia from Puglia, which is normally sold in a 2.25 litre bag-in-box, has gone on sale in Garçonâs 75cl flat bottles, which are made from 100% recycled PET plastic.
The lightweight design, perfectly suited to our e-commerce era, recently scooped a wine packaging innovation award at The Drinks Business Green Awards 2020.
âMy mission is to bring premium wines to market that provide wine lovers with more sustainable options when purchasing, without compromising on quality.