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American Egg Board Partners with Wendy s to Drive Breakfast Menu Trial Foodservice partnerships capitalize on consumer affinity for eggs to help drive traffic News provided by Share this article Share this article CHICAGO, Feb. 10, 2021 /PRNewswire/ The American Egg Board (AEB) recently joined forces with Wendy s to help further the brand s successful expansion into the breakfast daypart, partnering on a custom social media influencer program that leveraged consumer affinity for eggs to drive off-premise breakfast consumption in key markets. (PRNewsfoto/American Egg Board) Wendy s was built on fresh, real ingredients and our recently launched breakfast menu is no exception, said John Li, vice president of culinary innovation at Wendy s. Our partnership through the AEB s new program helped us expand on consumer demand for a high-quality breakfast by highlighting the inclusion of real, fresh-cracked eggs on our breakfast sandwiches and inspiring drive-thru and delivery or

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