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Hatred sells the most on social media
July 9, 2021
ISLAMABAD: Although the social media is generally perceived a vehicle of change for “democratising public voices and spreading awareness among masses”, a new study has found that hate against the opponents sells the most on it.
However, the social media giants are reluctant to implement changes that could make these platforms less divisive.
About four billion people around the world use the social media including Facebook and Twitter. For them, social media is one of the primary ways to access news and political messages. In Pakistan, no study has been conducted so far to investigate the issue from this angle. Most of the research conducted was aimed to determine the positive impact of the social media. A 2019 study by Pakistani researchers, for example, studied the use of social media among the university graduates and found out that they became more aware than before. Their online activism translated into offline debate o