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Being human: top marketers discuss why avoiding fraud and protecting consumer data are top priorities

Promoted from HUMAN Half the money spent on advertising is wasted, the problem is the industry doesn’t know which half. Standfirst - With brand investment in digital rising, ensuring that spend reaches real humans as effectively as possible is top of mind for marketers. The Drum and Human hosted marketing leaders from Microsoft, Circles.Life, Grab, Paypal and Razer, at a roundtable to find out more. With consumer touchpoints fragmenting across more digital platforms, the investment from marketers has followed. However, the complex nature of tracking and targeting the right consumers online has put an onus on data and measurement, as well as a question on whether human customers are seeing ads at all.

Customers Ignored Brands in Shopping for Auto Insurance During Pandemic: J D Power

Customers Ignored Brands in Shopping for Auto Insurance During Pandemic: J.D. Power May 3, 2021 Many auto insurance customers have shopped around for new policies during the coronavirus pandemic, but few cared about specific brands, according to the J.D. Power 2021 U.S. Insurance Shopping Study. More than half (54%) of auto insurance customers have taken no action to manage their insurance costs during the pandemic, according to the survey. Among the 46 percent who made changes, 17 percent reduced coverage and 15 percent shopped for another carrier entirely, the survey found. Approximately 12 percent went for an increased deductible or switching to another carrier. J.D. Power found a 6 percentage-point increase in shopping activity from customers who had a pandemic-related change in their financial circumstances. Behind that number: a pandemic-driven 55 percent decrease in the average number of miles driven and a record 15 percent unemployment

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