Latest Breaking News On - Fred chery - Page 1 : comparemela.com
Haiti - News : Zapping - HaitiLibre com : Haiti news 7/7
haitilibre.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from haitilibre.com Daily Mail and Mail on Sunday newspapers.
The war of attention : gaming brands on automation as the future of creative excellence
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.
Promoted from HUMAN
Half the money spent on advertising is wasted, the problem is the industry doesn’t know which half.
Standfirst - With brand investment in digital rising, ensuring that spend reaches real humans as effectively as possible is top of mind for marketers. The Drum and Human hosted marketing leaders from Microsoft, Circles.Life, Grab, Paypal and Razer, at a roundtable to find out more.
With consumer touchpoints fragmenting across more digital platforms, the investment from marketers has followed. However, the complex nature of tracking and targeting the right consumers online has put an onus on data and measurement, as well as a question on whether human customers are seeing ads at all.