Willie Vogt
RECOGNIZING VALUE: Creating greater insight into how a crop was raised will have more value to buyers in the future. How you go from field to market is changing, and companies like Truterra are turning data into knowledge for the process. Truterra has new collaborations that bring enhanced insight to different parts of agriculture.
There’s a growing interest among consumers and others in the food chain to have enhanced sustainability insight on the crops they raise. And this goes beyond the specialty crops, stretching deeper into row crop country. But how does a corn and soybean grower in the Midwest document sustainability?