Bank of Ireland Stresses the Importance of the F Word in New Campaign
April 9, 2021
Bank of Ireland has launched a new nationwide campaign aimed at tackling the taboos that surround talking about personal finances. Fronted by Emmy Award-winning TV and radio broadcaster personality Baz Ashmawy, the new campaign puts a different spin on the tender subject of saying the ‘F Word’ or, as some people like to call it, finances.
Research carried out by the bank shows that talking about finances remains one of our biggest social taboos along with sex, religion and death. One in four (25%) said they liked talking about death least of all, followed by religion (16%), personal finances and sex (both 15%). Almost three in four (74% people polled either don’t talk about their finances at all or will only do so if they have to.
Pupils at some Manchester schools are being taught by assistants and lunchtime supervisors instead of teachers
The way non-teaching staff are being treated at a minority of Manchester schools is unjust , councillors hear
15:24, 11 FEB 2021
Updated
Schools could reportedly start to re-open on June 1 (Image: Ian West/PA Wire)
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