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Beyond Van Gogh offers a unique way to experience art
Beyond Van Gogh: The Immersive Experience has finally arrived in Calgary. The exhibition previewed on July 29 at the BMO Centre. Here at the Gauntlet, we had an opportunity to check out the exhibit before it opened to the masses.
Over the recent years, there have been many similar experiences designed by various organizers. Beyond Van Gogh: The Immersive Experience is one of them. This idea originated at the Montreal-based Normal Studio.
“We’re a digital art, creative studio. We do all sorts of projects we can do immersive experiences like this, could be TV shows, [or] content for human performances. We’re specializing in story telling using technology and visuals,” said Sébastien Grenier-Cartier, partner and CEO at Normal Studio.
CALGARY In an 1874 correspondence to his brother, Vincent Van Gogh wrote, .find things beautiful as much as you can, most people find too little beautiful. It is my belief that Van Gogh and just about anyone else would find much beauty to behold in Beyond Van Gogh: The Immersive Experience. Imaginative and deeply entrancing, Beyond Van Gogh offers its audience something out of a dream. From the very beginning you are transported to another dimension and placed inside the works and perhaps the very mind of Vincent Van Gogh. What begins as a sort of visual history behind the artist, featuring written words about his artistic journey and selected quotes from letters he wrote, culminates in a completely immersive experience as his artwork comes to life around you and even under your feet.
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