11 Public Speaking Tips From the World s Best Speakers & Communication Experts [SlideShare]
On January 9, 2007, Steve Jobs unveiled the iPhone in one of the most captivating product launches in history. Indeed the iPhone was a revolutionary product, but it wasn’t the iPhone that inspired thousands of people to camp out in the cold over night. It was Jobs’ unique presentation style which Apple fans referred to as a “Stevenote” that helped make this among the most awe-inspiring, memorable keynotes ever delivered.
As Carmine Gallo puts it in his book,
The Presentation Secrets of Steve Jobs, Steve “transformed the typical, dull, technical, plodding slideshow into a theatrical event complete with heroes, villains, a supporting cast, and stunning backdrops. People who witness a Steve Jobs presentation for the first time describe it as an extraordinary experience.”