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Andrew Kelly/Reuters It s official Abercrombie & Fitch is cool again.  The brand has seen a surge in its stock price and consumer interest in the past few years.  After being one of the most hated brands in America, A&F is now tapping into what millennials and Gen Z want. Abercrombie & Fitch is cool again. Yes, the same brand that former CEO Mike Jeffries once described being geared toward high school s cool kids  who weren t overweight or unattractive. It featured dimly lit mall stores that emanated cologne and welcomed shoppers with shirtless male greeters. But the exclusive lifestyle Abercrombie sold wore thin, and what was once a teen status symbol became America s most hated retailer in 2016. 

United statesFran horowitzAbercrombie fitchMike jeffriesAbercrombie fitch coRaf coMatt bossஒன்றுபட்டது மாநிலங்களில்ஃப்ர்யாந் ஹொரோவிட்ஸ்அபெர்கிராம்பி ஃபிட்ச்மைக் ஜெஃப்ரீஸ்அபெர்கிராம்பி ஃபிட்ச் இணைஅப் இணைமேட் முதலாளி