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The global non-alcoholic wine and beer market was valued at $20bn (about R300bn) in 2018 and is anticipated to reach $30bn in 2025, according to the “Non-Alcoholic Wine and Beer Market” report published by Global Market Insights. But this is still far smaller than sales of alcoholic drinks, which reached $1.47-trillion in 2018 and are expected to increase to $1.75-trillion in 2024, according to Statista.com.
Owens said the growth of non-alcoholic brands in AB InBev’s global portfolio growth had doubled. The portfolio currently contributes 2% of the global business’s volumes.
AB InBev’s goal is to ensure that no- or lower-alcohol beer products represent at least 20% of the company’s global beer volume by the end of 2025.
Angry SAs speak: The alcohol ban is economic murder!
sans alcohol.
We expected another alcohol ban as the country’s festive season had already been tainted by a record number of Covid-19 infections (surpassing one million), partly driven by a new strain of the deadly virus.
The alcohol ban was, once again, an attempt to bring down the number of alcohol-related hospital admissions as healthcare facilities grapple with an unending stream of patients and a shortage of oxygen.
What it means for the industry
On the face of it, a total ban on liquor sales seems like a sensible way to put an end to unnecessary hospital visits, but it doesn’t come without its consequences. As BizNews Editor Jackie Cameron recently reported, the alcohol ban has knocked South Africa’s glass packaging industry, which could lose a further R1.5bn in sales if the ban continues.
A-B InBev will handle Beam Suntory Bourbon Jim Beam in Brazil
The brewer s Brazilian subsidiary, AmBev, confirmed the move to just-drinks yesterday following reports in local media. Beam Suntory also confirmed the decision, which adds to the company s existing Brazil distribution through Beam Suntory s in-house team and Brazilian cachaça producer Companhia Muller de Bebidas.
Muller de Bebidas started distributing Teacher s Scotch whisky in selected Brazilian markets in July last year, an agreement that will continue unchanged, Beam Suntory said.
The AmBev deal expands Beam Suntory s existing footprint in Brazil and adds sales points for Teacher s as well as Bourbons Jim Beam and Maker s Mark along with Spanish gin Larios. Beam Suntory entered Brazil with its own route-to-market distribution in 2019.
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