A-B InBev will handle Beam Suntory Bourbon Jim Beam in Brazil
The brewer's Brazilian subsidiary, AmBev, confirmed the move to just-drinks yesterday following reports in local media. Beam Suntory also confirmed the decision, which adds to the company's existing Brazil distribution through Beam Suntory's in-house team and Brazilian cachaça producer Companhia Muller de Bebidas.
Muller de Bebidas started distributing Teacher's Scotch whisky in selected Brazilian markets in July last year, an agreement that will continue unchanged, Beam Suntory said.
The AmBev deal expands Beam Suntory's existing footprint in Brazil and adds sales points for Teacher's as well as Bourbons Jim Beam and Maker's Mark along with Spanish gin Larios. Beam Suntory entered Brazil with its own route-to-market distribution in 2019.