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India has long been known for its love affair with sugar. Sweets play a major role in festivals and family celebrations and delicacies such as gulab jamun fried dough balls soaked in syrup and barfi made with condensed milk are popular gifts. Not only is India the world’s biggest consumer of sugar, it’s also one of the top producers.
That penchant for sweet confections together with a massive, youthful and increasingly affluent population has chocolate-makers around the world sitting up and taking notice. Indians currently eat only about a 10th as much chocolate confectionery as the global average and the International Cocoa Organization recently described the country as the No. 1 potential market of the future.
Chocolate Makers Have Sweet-Loving Indians In Their Sights Chocolate Makers Have Sweet-Loving Indians In Their Sights The rise of India as a chocolate consumer comes at a welcome time for a global industry struggling with stagnating sales as people seek out healthier snacks.
Sweets play a major role in festivals and family celebrations (Representational)
India has long been known for its love affair with sugar. Sweets play a major role in festivals and family celebrations and delicacies such as
gulab jamun fried dough balls soaked in syrup and
barfi made with condensed milk are popular gifts. Not only is the country the world s biggest consumer of sugar, it s also one of the top producers.
Chocolate makers have sweet-loving Indians in their sights
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