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Animaccord has inked a new broadcast deal with the Italian public media company, Rai, for the fifth season of Masha and the Bear, produced in a new 4k UHD format.
The first episodes of the new season will air daily on Rai Yoyo and Rai Play starting from May 3rd this year, and occupying sme of the best slots on the channels.
“We’re excited with the technical innovations that have been implemented by Animaccord to produce and bring its new Season in 4K, making a breakthrough in preschool serial animation field,” said Annalisa Liberi, head of acquisitions at Rai Ragazzi.