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It’s an intimate matter: Women now have an array of menstrual, femcare products to choose from
Stepping away from stigmas to meet the needs of women are an array of femtech-monikered products that go beyond the pink.
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The dynamics of menstrual management and femcare are up, courtesy the eager urban spenders and dynamic innovators. (Representational Photo)
An upmarket, femtech squad of sorts has made its debut with Indian women taking control of their intimate hygiene, personal wellness, and health solutions. Strengthening the narrative is a desi collective, not really blushing all the way to the bank, while bringing out compact, ingenious, cyclical solutions for every fair, tacit need. From menopause cookies, UTI and PCOS drinks, thyroid control tea, herbal cramp relief patches, intimate washes, grooming products for down under, to coloured biodegradable pads, a boom has happened. The dynamics of menstrual management and femcare are up, courte