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Hill St: The tucked-away luxury chocolate shop finally reopening in Cambridge cambridge-news.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from cambridge-news.co.uk Daily Mail and Mail on Sunday newspapers.
Crosstown Doughnuts is trialling a ‘dark retail’ delivery model in Cambridge and Walthamstow.
The ‘dark retail’ sites – locations without a shopfront where goods are packed for delivery – will act as decentralised hubs for on-demand deliveries and collections, with customers in those locations able to get doughnuts delivered to their doorsteps in under an hour.
Cambridge represents Crosstown’s first venture outside of London since it launched in 2014.
If successful, the business plans to expand the delivery hub model to other areas within reach of central London, such as Oxford, Brighton, Richmond, Croydon, Chalk Farm and Chiswick.
All sites will be served by its London-based bakery which will deliver doughnuts fresh each morning.