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CHICAGO, Feb. 3, 2021 /PRNewswire/ Numerator, a data and tech company serving the market research space, has launched a consumer sentiment study to understand how people plan to celebrate, shop and spend for Valentine s Day 2021. Overall, nearly half (45.8%) of consumers plan to celebrate at home due to COVID-19 concerns, and more than half (52.5%) plan to buy their Valentine s gifts online.
The consumer sentiment survey of 3,100 verified shoppers in January 2021 shows the following key findings:
Two-thirds (67.8%) of people said they bought Valentine s gifts in 2020, but less than half (47.5%) plan to do so this year.
Last year, more than half (54%) went out for food/drinks to celebrate. In 2021, only 1 in 5 (21%) plan to do so.