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Five years after Adobe paid $540 million for adtech business TubeMogul, only a small part of the business remains.
Former employees, analysts, and ad buyers broke down what happened to Adobe s once-lofty ad ambitions.
They said Adobe struggled to understand advertising s business model and win over TV ad buyers.
Five years ago, Adobe had big advertising ambitions.
Adobe acquired $540 million for TubeMogul, a video adtech company that buys ads for brands programmatically and competed with Google, Amazon, The Trade Desk, and MediaMath.
At the time, Brad Rencher, then-EVP and general manager of Adobe s digital experience business unit and a key player in the TubeMogul integration, promised the deal would create a one-stop shop for video advertising, providing even more strategic value for our Adobe Marketing Cloud customers.
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Adobe Partners With All 50 US States to Modernize Digital Experiences for Citizens Adobe today unveiled it is partnering with government agencies in all 50 states to power their digital modernization through Adobe Experience Cloud and Adobe Document Cloud
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Adobe today unveiled it is partnering with government agencies in all 50 states to power their digital modernization through Adobe Experience Cloud and Adobe Document Cloud. The partnerships exist across individual agencies at the state, county and city levels. Using Adobe Experience Cloud, governments are revamping their online presence, making their websites and apps easier to navigate, ensuring content is personalized and updated in real-time, and creating intuitive forms that work on any device. Governments have also adopted Adobe Document Cloud to optimize internal document workflows and Adobe Sign to power the entire e-signatur