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FreeCast selects 3SS to transform streaming user experience
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Key trends and strategies for digital CX and customer self-service in 2021 and beyond
David Gordon Mon 15 Feb 2021 // 07:00 UTC Share
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Promo The lockdown has changed our relationship with technology forever. Over a third of customers increased their use of online banking in 2020, and the majority will continue to do so once “normal service” resumes. So, the need to provide a seamless experience to these digital customers is paramount.
In truth, investment in Customer Experience (CX) and the technology that supports it was already a priority. The Harvey Nash – KPMG CIO Survey indicates that the top two priorities before COVID-19 – operational efficiency and the customer experience – were unchanged after the pandemic struck. Gartner also reports that 91 per cent of organizations surveyed have CX as a primary or major goal of their digital business transformation efforts.