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When Nike took over the NBA license from adidas in 2017, they made up for lost time. Having lost their last team licenses in the early 2000s, the Portland, OR apparel behemoth knew they had to double down on pro basketball, especially as the sport has voiced aspirations to aggressively globalize. The apparel strategy would need to be ambitious, to match the scale of the game’s growth. So, they went hard— All 30 NBA teams would have four jerseys to choose from, minimum. But the goal was always more. That initial four-piece set included both the home and away set, but also a “athlete mindset” design as well as a “community” layout. While those latter categories have evolved somewhat over the years, depending on the team, market size and fan base—the Brooklyn Nets currently have six jersey options, including “statement” and “classic” designs—they marked the latest phase of the progression to

United statesPhil knightAtlanta hawksBrooklyn netsCoogi trimmed biggieElizabeth warren green libertyChicago skyStranger things themedIndiana feverGq sportsஒன்றுபட்டது மாநிலங்களில்பில் நைட்அட்லாண்டா பருந்துகள்ப்ரூக்ளின் வலைகள்சிகாகோ வானம்அந்நியன் விஷயங்கள் கருப்பொருள்